WELEDA Invited to Attend the 2025 Swiss National Day Reception

On August 1, 2025, the Consulate General of Switzerland in Guangzhou held a grand Swiss National Day reception in Guangzhou. This celebration marked the 734th Swiss National Day and the 75th anniversary of the establishment of diplomatic relations between China and Switzerland. Guests from the political, business, and cultural circles gathered to renew Swiss-Chinese friendship. WELEDA, a Swiss organic skincare and healthcare brand with over a century of history, was also invited to attend. As a representative of ''Swiss quality'' and ''sustainable development,'' it showcased its brand philosophy and product practices at this important diplomatic occasion.

Although nestled in the Alps, Switzerland, through its embrace of multiculturalism and relentless pursuit of innovation, has developed into a global model of a modern nation characterized by its innovative capabilities, highly stable economy, and harmonious society. This National Day reception not only celebrated this achievement but also served as an important window to showcase the core values of the Swiss brand to all sectors of Chinese society.

At WELEDA's dedicated exhibition area, the brand thoroughly demonstrated its commitment to sustainability, upheld since its founding in 1921 – growing, harvesting, and extracting natural botanical ingredients with respect for nature, starting from the source. Through on-site presentations and product experiences, WELEDA shared its unique development path, integrating Europe's rich heritage in organic personal care and baby care with modern technological innovation.

At the celebration, WELEDA not only showcased several star products derived from biodynamic agricultural ingredients, but also vividly conveyed its unwavering commitment to the harmonious coexistence of humanity and nature. A brand representative stated, ''We are deeply honored to be among so many outstanding Swiss brands at this event, representing the exceptional quality standards and forward-thinking sustainability concepts that 'Swiss Made' symbolizes. 2025 marks the 75th anniversary of the establishment of diplomatic relations between Switzerland and China. We hope to use this opportunity to contribute WELEDA's 'green power' to exchanges and cooperation between the two countries in the fields of green economy and sustainable living.''