WELEDA, a century-old organic skincare brand, participated in the CIIE for the eighth consecutive year

From November 5th to 10th, 2025, the 8th CIIE was held in Shanghai. WELEDA, a natural and organic skincare brand with a century-long history, participated for the eighth consecutive year, once again partnering with the Swiss Center to continuously convey its core brand philosophy of 'respecting nature, following nature, and mastering science.'

During the CIIE, Mr. Martin Matter, Counsellor and Head of Economic, Finance and Trade Section Embassy of Switzerland in China, Mr. Sacha Bachmann, Consul General of Switzerland in Shanghai, and Mr. Joel Saurina, Counsellor at the Embassy of Switzerland in China, visited the WELEDA booth, expressing their full affirmation and support for the participating company.

At this CIIE, WELEDA presented a live demonstration in collaboration with professional makeup artists from fashion weeks. The makeup artists used the brand's century-old classic product—the Super Food Multi-Effect Nourishing Cream, highly praised by fashion week professionals both domestically and internationally—to demonstrate how to create a naturally radiant 'no-makeup, healthy glow.' Within the exhibition area, a variety of face creams and body care products, with their natural fragrances and silky textures, attracted numerous visitors who value a natural and healthy lifestyle, offering a shared experience of a green journey towards holistic well-being.

Through this CIIE, WELEDA once again deeply conveyed its century-old Swiss plant-based skincare philosophy to Chinese consumers, actively leading a natural and healthy lifestyle and allowing more people to personally experience the natural beauty and scientific efficacy of the brand's products.