WELEDA made its appearance at the 2024 China International Import Expo

The 7th China International Import Expo, themed ''New Era, Shared Future,'' was successfully held at the National Exhibition and Convention Center (Shanghai) from November 5 to 10, 2024. WELEDA, a century-old Swiss natural skincare brand that has participated in the Expo for seven consecutive years, once again partnered with the Swiss Center to showcase its natural skincare philosophy and sustainable development commitment to Chinese consumers.

During the Expo, Jürg Burri, Ambassador of Switzerland to China, and Joël Saurina, Commercial Counselor of the Swiss Embassy in China, visited the WELEDA booth. With detailed introductions from brand staff, they gained a deeper understanding of the natural botanical philosophy WELEDA has upheld since its founding in 1921. Staff demonstrated a variety of products infused with organic botanical extracts and shared the brand's century-long commitment to sustainable raw materials and pure quality.

As a full-time attendee at the CIIE, WELEDA's booth consistently attracted a large number of visitors. Throughout the six-day exhibition, numerous skincare enthusiasts, captivated by the products' natural fragrance and gentle texture, stopped by to try them out. Many visitors to the CIIE for several years stated that they specifically visit the WELEDA booth each year to learn about new products. This continued interest demonstrates consumers' deep commitment to the brand's natural philosophy.

At the booth, brand staff engaged in in-depth discussions with visitors. Through product trials and ingredient explanations, they vividly demonstrated the skincare benefits of the various natural and organic ingredients in WELEDA products. From the classic Calendula baby line to the Super Food line, the makeup primer and skin preparation line, favored by international fashion weeks, each product embodies the brand's research and development expertise, blending a century of heritage with modern technology.

Through this CIIE, WELEDA once again brought its Swiss-inspired botanical skincare philosophy to a wider audience in China. The brand stated that it will continue to uphold its core philosophy of 'harmonious coexistence between man and nature,' bringing more green and safe skincare options to the Chinese market and working with Chinese consumers towards a healthier, more sustainable lifestyle.