WELEDA and SHUXUAN G. jointly participated in Shanghai Haute Couture Fashion Week

On November 13, 2024, WELEDA, a century-old Swiss organic and natural skincare brand, and SHUXUAN G., a pioneering couture brand, jointly participated in Shanghai Haute Couture Fashion Week at 22 The Bund in Shanghai. This collaboration is not only a tribute to fashion and art, but also a deep exploration of philosophical reflection and sustainable development, highlighting their shared commitment to environmental protection, philosophy, and aesthetics.

SHUXUAN G.'s designs are deeply influenced by Eastern philosophy, particularly Taoism and Zen Buddhism. Through minimalism and natural elements, the designer creates a harmonious unity between clothing and the environment, expressing the philosophical concept of the intertwining of man and nature. WELEDA, founded in 1921, also incorporates a holistic approach into its brand culture. Adhering to its core belief of "harmonious coexistence between human and nature," WELEDA promotes and practices pure beauty through environmentally friendly production processes and carefully selected botanical active ingredients, safeguarding ecological balance.

This collaboration stems from the deep resonance between the two parties in philosophy, environmental awareness, and sustainable development. Backstage in the makeup rooms at Haute Couture Fashion Week, WELEDA's Super Food Light cream was used as a makeup primer, deeply nourishing the models' skin and creating a natural, healthy, and lightly radiant finish. This fully demonstrated the product's remarkable efficacy, creating a look imbued with vitality and energy. Through this collaboration, WELEDA and SHUXUAN G. are jointly promoting a healthier and more environmentally friendly fashion industry, demonstrating their unwavering commitment to green innovation.

As a B Corp and a member of UEBT (Union for Ethical Biotrade), WELEDA has long been an advocate and practitioner of clean beauty and sustainable farming and manufacturing. Over the past decade, WELEDA has collaborated with international venues such as London Fashion Week, Milan Fashion Week, Paris Fashion Week, and Hollywood to explore green innovation in fashion and beauty. Through this collaboration with SHUXUAN G., both parties are working together to demonstrate their commitment to ecological conservation and artistic innovation, injecting new vitality into the future of sustainable development in China's fashion industry.