WELEDA was invited to the Sino-German Spring Market

Shenzhen, May 4, 2024—From April 30th to May 4th, the Sino-German Spring Market, hosted by the AHK Greater China and supported by the Consulate General of Germany in Guangzhou, was grandly held at UpperHills in Shenzhen.WELEDA, a leading European organic and natural skincare brand, was invited to participate in this event, leveraging its strong Made in Germany heritage and commitment to all-natural skincare. WELEDA engaged Shenzhen consumers in an in-depth dialogue about organic skincare and sustainable lifestyles.

As a century-old European brand, WELEDA has always upheld the core philosophy of 'harmonious coexistence between man and nature.' With its largest global production base in Schwäbisch Gmünd in southern Germany, the brand seamlessly blends the rigorous craftsmanship of 'Made in Germany' with a natural, plant-based skincare philosophy. This exhibition was more than just a brand showcase; it was also a vivid demonstration of Sino-German cultural exchange in the consumer sector.

During the five-day spring market, the WELEDA booth attracted numerous Shenzhen residents interested in healthy living and sustainable consumption. Through on-site product trials and ingredient explanations, brand staff introduced several star products to consumers, including the Calendula baby line the body oil line , and the Super Food line, a favorite at international fashion weeks. Many consumers expressed their appreciation for the products' natural fragrance, gentle texture, and the brand's strict traceability standards for ingredients.

At the event, WELEDA staff engaged in in-depth discussions with consumers on topics such as organic skincare and sustainable lifestyles. They elaborated on how the brand, through biodynamic farming methods and other approaches, ensures that every step, from seed to finished product, meets natural and pure standards. This commitment to quality is a vivid embodiment of the 'Made in Germany' spirit.

Through the Sino-German Spring Market, WELEDA brought an authentic European organic skincare experience to Shenzhen consumers. The brand stated that it will continue to promote cultural exchange between China and Germany with its high-quality products and sustainable philosophy, providing Chinese consumers with more high-standard, all-natural skincare options and jointly promoting the popularization and development of green consumption concepts.